Greeked text is used in typography to evaluate a certain typeface's appropriateness, overall style or type color.[1] Because a viewer can be distracted by meaningful content, greeking unimportant text forces the viewer to focus on layout and design. Greeking is also used when a design is being developed but the content is unfinished. One example might be the layout of a magazine article which has photographs but no text; initially, a lorem ipsum text is used, and then the nonsense text is replaced with draft versions as they become available. This allows design and layout to be carried out in parallel with content revisions.